ROM Kids

By far my favourite project in the last few years was to revamp the ROMKids brand platform with a new design identity and language. The new identity seamlessly integrated with the masterbrand creative umbrella of Immortal that was developed by Broken Heart Love Affair. As part of this brand refresh, we created a “Guild of Immortals” handbook and membership program, to re-enliven the museum experience for kids and turn each museum visit into an adventure of exploration and wonder.

AD: Greer Mullin, CDs: Julie Martinson, Denise Rosetto, Carlos Moreno

The campaign even got some neat press coverage in Narcity.