On National Coming Out Day 2017, Toronto Pflag launched a series of out of home posters with messages for parents made out of fragile ceramics to illustrate the delicate nature of their kids’ words.

Client: Toronto Pflag

Art Director: Jose Rivas

Creative Director: Ari Ekoulby

Agency: JWT

Media Coverage: https://nowtoronto.com/news/think-free-blog/pflag-ttc-posters-offer-support-to-parents-of-queer-youth/